Who We Are

Ania Dziadon

Ania Dziadon, CEO & Founder

Ania Dziadon, is the chief strategist and founder of Add Optimization. Since 2001Ania’s executive and management experience along with her expertise in several areas of digital media channels including affiliate marketing, CPM, email and in particular search engine optimization have lead her to the formation of Add Optimization, LLC. As an online marketing pioneer, Ania’s innovative insights from the media operations, search technology and market entry expansion stratagems are the driving force behind what makes Add Optimization’s prime SEO technology and business model unique. She spearheaded the acquisition and management of agency search engine marketing solutions for GSA Interactive as their Director of SEO and Development. She also co-partnered and managed the organic Search Engine Optimization side of the client services, in conjunction with the web development and creative services for the PADA. Prior years, Ania managed the online media division for the direct radio and TV advertising agency at Mogo Marketing. Ania holds both a Master’s and a Bachelor’s Degree in Marketing and Management from Cracow’s University in Poland.

Brad CraftBrad Craft, Director of Finance and Operations

Brad Craft, is Add Optimization’s Director of Finance and Operations based in Las Vegas, Nevada. Prior to joining Add Optimization, Brad served as a Wealth and Asset Management Consultant at Accenture. Brad founded Racing Office Systems, a software company that successfully developed cutting-edge software management system in the thoroughbred racing industry. Brad is Co-founder of Phi Sigma Theta National Honor Society, a non-profit organization honoring exceptional college students for academic achievement. In 2004, he founded another startup, Janica Consulting, a wealth and asset management consulting company that provide various industries financial and business solutions. In addition to Brad’s tenure in Financial Services, Brad consults part-time as a software architect to satisfy his side-hobbies. He has developed software for Nevada casinos, automobile dealerships and pest control companies. Brad holds two MBA’s in Finance and Computer Sciences from the University of Florida.

Brad Craft
Franck Ardourel, Advisory

Franck Ardourel is a strategic and forward-thinking Senior Digital Marketing Executive with experience directing customer-focused, profitable, and brand-defining integrated marketing initiatives within competitive, rapidly evolving sales arenas and media channels. He leverages expertise in digital marketing including social media, mobile, web, and applications; brand development; ecommerce; and B2B and B2C to streamline operations and ensure successful media outreach and profitable results. He is innovative and a leader capable of inspiring high-performing teams and delivering brand-positioning campaigns and programs across a range of categories that accelerate revenue and increase company value.

His background is varied, having held management roles in marketing, business development and web operations for large and small organizations such as 24 Hour Fitness, Intuit, Zinio, United Airlines, and GE Capital. Franck has a Master of Business in Strategy Marketing at University of Sorbonne – Paris, France and in Information Technology IUA, San Francisco. He is Fluent in French.

Search Engine Optimization (SEO)

Every day, millions will use search engines to find products or services. 90% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors?

That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site.

Online Marketing Strategies

Add Optimization focuses their joint efforts on devising and deploying the most impactful and tangible online market entry and expansion strategies in every industry.

We concentrate on both short and long-term business growth objectives.

Upon thorough market analysis, we execute stratagems that bring a daily stream of targeted buyers and users.

SEO Web Design

Your SEO efforts are only as good as the limits of your website platform. Our SEO friendly Web design services create sites that are appealing to both users and search engines.

We make the right adjustments so the search engines can easily index your website, and our Web designers make sure the site is aesthetically appealing and converts traffic into sales.