Add Optimization SEO Process & Methodologies

  1. We collaborate and we listen.  The hallmark of Add Optimization’s successful, forward-thinking search program is our ability to create value. By effectively leveraging our search expertise and experience we are then able to maximize value for our clients.
  2. Hand-in-hand with our consultation process, we perform a prompt professional analysis of your website within 48 hours from site submission.
  3. We also ask that our client build a comprehensive keyword portfolio for immediate submission.

If your SEO activities focus on only 10 or 20 keywords, you are missing the boat. You should think of each keyword as a micro-marketing channel — every keyword missed is a channel that you are not benefiting from.

Even a modest SEO operation should consist of 50 to 100 keywords. The most advanced programs are supporting several thousand keywords, in effect targeting an equivalent number of micro-channels. To grow into what is known in the industry as “the long tail,” you need to think through all the possible word combinations that your customers could possibly use as they search for your products and services.

We will ask for web statistics and Google Adwords if client runs PPC campaigns.

  1. We initiate and perform client website audit that involves Keywords Research and a Competitive Analysis related to your website subject-matter products & services.
    • It is necessary to know which keyword to target and track in order to run a successful SEO program. Pre-Qualification Terms, Search Volume, Specific Keyword Targets, and Brand Exposure are considered in every aspect of planning, strategizing, and implementing, in order to design your SEO program effectively.
    • We then identify keywords that in highest demand related to your website and their reachable rankings (Top 10, Top 5 or even Top 3) in Google for targeted keywords and phrases.
    • We then engineer/design client project timeline for goal-focused deliverables.
    • We itemize and then calculate the cost of obtaining set rankings and cost of on-going maintenance of these positions.

Things to Remember as a Gold Standard:  In most scenarios dependent upon client budget parameters, post client website audit, we are capable of proposing a comprehensive engineering SEO program that guarantees to position our clients’ website in the Top 10 and/or Top 5 natural search results of Google listings.

  1. Our proposal is then presented to the client and upon IO (Insertion Order) is executed/signed-off and upon receipt of the first payment installment is submitted our SEO strategic engineering process begins.
  2. Optimization process can take approximately +/-3 months, the visible effects will be seen sooner (usually in 6 weeks) as the work progresses. If we are working on the deep-rooted portals, SEO top ranking results are produced significantly quicker. Brand new websites will require +/-4 months to organic SEO top ranking results.
  3. After a period of 6 weeks we formally present to our client our preliminary ranking results (expect rankings to start trickling in at approximately this time period).
    • If the client runs an Adwords campaign we will ask for the access to see that data, if not we would need to run an internal test in order to precisely choose the best-performing keywords which are in demand for the client’s product and services.
    • Ftp access will be required.

Add Optimization SEO Engineering Methodologies:

  • Analyze websites keywords, evaluate competitors and identify new search opportunities.
  • Alter the code in order to comply with the search engine friendly requirements.
  • Utilize and implement effective page titles, description copy, site maps, Meta tag, file names and page sizes, etc.
  • Analyze the internal and external linking structure of sites and implementation of linking strategy to increase overall weighted relevancy on search engines.
  • Submit pages to search engine and free and paid directory listings.
  • Devise and implement natural linking strategy, in-bound and reciprocal links.
  • Enhance website content, keyword density, and product updates.
  • Monitor, test, measure, and report on success of SEO and other online marketing activities using web analytics and marketing tools.

Search Engine Optimization (SEO)

Every day, millions will use search engines to find products or services. 90% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors?

That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site.

Online Marketing Strategies

Add Optimization focuses their joint efforts on devising and deploying the most impactful and tangible online market entry and expansion strategies in every industry.

We concentrate on both short and long-term business growth objectives.

Upon thorough market analysis, we execute stratagems that bring a daily stream of targeted buyers and users.

SEO Web Design

Your SEO efforts are only as good as the limits of your website platform. Our SEO friendly Web design services create sites that are appealing to both users and search engines.

We make the right adjustments so the search engines can easily index your website, and our Web designers make sure the site is aesthetically appealing and converts traffic into sales.