Web Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is a tool used for measuring website traffic, business research and market research.

We use enterprise-class web analytics solution that gives our clients rich insights into their website traffic and marketing effectiveness. This help clients estimate how their website traffic has climbed after the launch of their new advertising campaign. Our web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends. This powerful flexible solution allows Add Optimization to track and analyze our clients’ traffic data in an entirely new way. With effective PPC and SEO audits, alongside with our Search Analytics tools, we are able to properly gage and ensure positive ROI results from our clients’ SEO and SEM programs.
We provide highly visual reporting on search referral traffic and rankings even down to the postal/zip code worldwide. We quickly understand which pages and term phrase garner valuable visitors. We know exactly where in the SERPs keywords and phrases will show up by engine.
With our robust Partner Web Analytics Enquisite we provide unmatched Granularity for our clients’ SEO and SEM campaigns:

  • The depth of Enquisite’s analysis combined with its ease of use make Enquisite one of the most detailed reporting packages on the market.
  • Geo-specific Search Referrals

Enquisite lets you look deep into local markets with search-referral reports that drill down to zip code or postal codes. Imagine being able to easily monitor and improve search results to the geographic locations that produce the strongest conversions.

  • Search Engine Comparison Tool

Compare how keywords and phrases from different search engines drive traffic to your site, and to specific pages in your site. Find out which terms drive traffic from one engine, but not from others. Enquisite can show you which terms work in which markets, allowing you to tailor your search marketing efforts by pinpointing and exploiting your strengths while improving the weak spots.

  • Sub-Search Reporting

Enquisite doesn’t just report on information from each of the main search engine companies. It breaks them down into the different sub-companies. For example, Enquisite will show you results from Google, Google Canada, Google UK, Google News, Google Images, Google Images (Canada), etc. In all cases, you can zoom in and look at traffic by web page, and / or point of origin, down to the zip code level. Knowing which specific search tools drive the best converting traffic to your web pages gives you considerable advantages when considering where to focus your search marketing efforts.

Analytics Panel Example


Search Engine Optimization (SEO)

Every day, millions will use search engines to find products or services. 90% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors?

That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site.

Online Marketing Strategies

Add Optimization focuses their joint efforts on devising and deploying the most impactful and tangible online market entry and expansion strategies in every industry.

We concentrate on both short and long-term business growth objectives.

Upon thorough market analysis, we execute stratagems that bring a daily stream of targeted buyers and users.

SEO Web Design

Your SEO efforts are only as good as the limits of your website platform. Our SEO friendly Web design services create sites that are appealing to both users and search engines.

We make the right adjustments so the search engines can easily index your website, and our Web designers make sure the site is aesthetically appealing and converts traffic into sales.